Intent Research Benefits the Business More Than Keyword Research - Digital Cappuccino

The intent is a major part used in marketing and is often considered as an important variable in the equation of marketing. Whatever customers search for has intent behind that search be it search for any good, any service, information or a solution.

Customer’s intent is captured properly and efficiently when customers are brought to the website and not only this, it eventually comes into play when the revenue is generated.

The main focus of a business stays on the right choice and amount of keywords they use in the blog post or landing page and generally the focus in it is on a particular keyword or set of keywords. But, no matter how carefully you use your keywords in titles or blogs, Google filters and focuses on all of these according to the intent of the searcher. The process of choosing right keywords to be on the top in search results is a long and tedious work. It is better to understand the intent of the customer and provide the best and relevant contact that they might be searching for. Even if a specific keyword possesses much of search volume, it is useless if it is not useful for your business and not worth your time and money. When keywords are mapped to the customer’s intent and customer’s mindset, the brand awareness and brand messaging increases and it also helps the business to grow in terms of value and money.

The website has to be optimized in such a way that the user experience is not hindered and the user can operate the website in a smooth and comfortable way. The customers should be encouraged and motivated to use the website and take right actions so that leads are converted and revenue is generated. This is possible when the insight of the customer is observed and the customer is able to find the relevant information that he was looking for.

Also, the quality of the content and the value of it impact the quantity of the content. Therefore, it is necessary to focus on what is there in the content and how relevant it is to the reader rather than how much is there in it.

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Promote Your Startup Socially and Effectively - Digital Cappuccino

Some tips and tricks to be kept in mind while promoting your startup through social media marketing:

      Choose The Right Social Media Platforms:

The platform where the startup can be promoted depends on the type of business and where its related audience exists. Startups can shortlist 2-3 platforms according to their business and run campaigns on the same to observe the response and increase the reach.

Businesses generally run campaigns on Facebook, LinkedIn, YouTube, Instagram, and Twitter which leaves a positive impact on people.

Snapchat is also in trend these days and is widely helping businesses to reach their audience.

          Stay Active:

Staying active on social media is very important especially on platforms where you are running your business and where your audience is present. Time on social media should be utilized effectively and there should be full participation to keep the customers engaged through activities and different campaigns.

      Visually Attractive Content Helps In Engaging:

The content including the pictures and the videos should be so informative and attractive that it should catch the attention of the audience. The content represents your startup on social media so it has to be so powerful that it engages the audience and helps the startup to achieve their targets. Use of appropriate hashtags and keywords makes the content rich and powerful.

          Social Media Helps In Improving Customer Service:

If the customers are putting any positive or negative reviews or comments, the businesses should respond to them publicly which proves that the matter is taken seriously. This builds up a trust in the customers towards the business and also makes the relationship stronger. It is important to engage with customers who appreciate your brand and put positive reviews about your brand as it helps to increase brand recognition and also helps to engage with other customers as well. Therefore, influencer marketing is also followed these days.

      Mobile Marketing:

People operate social media more on mobile phones these days rather than on desktops or laptops. So, it’s necessary for businesses to run mobile friendly and mobile-focused social media campaigns and activities which increase the engagements and reach.

The main aim of a startup is to market the brand and promote it by keeping the focus on the right audience. Therefore, it is necessary to keep some things in mind and follow the right strategies to make the startup successful with time.

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How Influencer Marketing Can Help In Increasing Revenue - Digital Cappuccino

It is observed that people believe in the word of mouth and recommendations from the third party these days rather than the brand itself. Businesses spend a lot of time and money on content creation and distribution and still are not able to reach maximum people. Influencer marketing can perform both these tasks of creating and distributing the content in a cheaper, more engaging and effective way that could help the businesses to grow. Therefore it is important for businesses to run their influencer campaigns to increase their revenue.

First, they have to decide the goal of their campaign. It can be to increase the reach, drive leads, increase SEO traffic or to improve the followers. When the goal is set up in mind, it becomes easy to execute the strategy for the business.

Once the goal is set, it’s important to do considerable research to choose the right social media platform where you believe your customer will spend his maximum amount of time. It completely depends on your type of business whether it is suitable to be promoted on platforms like LinkedIn or it needs attention from the public through Facebook and Instagram etc.

Next is to choose the right influencers who have a solid reputation and followers on social media and have the credibility to recommend and influence your brand. A blogger sharing their opinion about your brand and recommending people to use your products and services is more helpful and effective rather than promoting the brand yourself.

After choosing the right influencers, one has to find ways to engage with them, build up a relationship with them, ask them to run campaigns on your product and also recommend your products to the audience. One thing that should be kept in mind is that it should be beneficial for both, the brand as well as the influencer. An influencer who is benefitted will put in extra efforts to make your brand more famous and successful.

The work is not over yet! The most important is to manage and monitor the success achieved through influencer marketing to work on your areas of improvement which can lead to a 10 times increase in revenue.

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