Monday 10 December 2018

Intent Research Benefits the Business More Than Keyword Research - Digital Cappuccino

The intent is a major part used in marketing and is often considered as an important variable in the equation of marketing. Whatever customers search for has intent behind that search be it search for any good, any service, information or a solution.

Customer’s intent is captured properly and efficiently when customers are brought to the website and not only this, it eventually comes into play when the revenue is generated.

The main focus of a business stays on the right choice and amount of keywords they use in the blog post or landing page and generally the focus in it is on a particular keyword or set of keywords. But, no matter how carefully you use your keywords in titles or blogs, Google filters and focuses on all of these according to the intent of the searcher. The process of choosing right keywords to be on the top in search results is a long and tedious work. It is better to understand the intent of the customer and provide the best and relevant contact that they might be searching for. Even if a specific keyword possesses much of search volume, it is useless if it is not useful for your business and not worth your time and money. When keywords are mapped to the customer’s intent and customer’s mindset, the brand awareness and brand messaging increases and it also helps the business to grow in terms of value and money.

The website has to be optimized in such a way that the user experience is not hindered and the user can operate the website in a smooth and comfortable way. The customers should be encouraged and motivated to use the website and take right actions so that leads are converted and revenue is generated. This is possible when the insight of the customer is observed and the customer is able to find the relevant information that he was looking for.

Also, the quality of the content and the value of it impact the quantity of the content. Therefore, it is necessary to focus on what is there in the content and how relevant it is to the reader rather than how much is there in it.


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