Improve Brand Perception with Reputation Management

In this competitive world, it is important to build up your online presence and manage your reputation online which is 24X7 available for people to view. Majority of people are active online these days and seek reviews and information online only. Therefore it is important to monitor what’s happening online with your brand.  With positive brand reviews and reputation of the brand, more clients can be pulled and businesses can be grown.

Key initiatives which are important for brand management and reputation are:

1. Website Development: The website should be easy to navigate and handle, should be accessible on mobiles and should be fast. The website should contain all the relevant information that the customer is looking for as it increases the loyalty of customer with the brand.
2. Content Marketing: Updating the brand page with blogs and articles having all kinds of information about what your brand does and is currently doing, helps it to engage with the audience in a proper way and gain more website visitors.
3.  Social Media:  Social media plays an integral part of your brand's reputation management. If you are active on your social media profiles, you are likely to attract more people and be found by them. Brands should keep investing in maintaining their social media profiles as it helps them to reach the maximum audience. The social media page should contain the brand’s logo, specially designed images, and relevant information that customer can search for.
4. Positive Reviews:  A brand needs to keep some things in my mind if it wants to grow in the market. There should be no negative reviews of the brand as it puts a detrimental effect on the brand. All the negative reviews should be removed immediately to keep the trust of customers intact.
5. SEO and Keywords: Some strategies have to be followed so that the brand’s positioning is done appropriately and it comes on the top in search engine results. In brand reputation, the use of keywords should be taken care of as it plays an important role in driving traffic to your website.
    

        It takes a lot of time, money and effort to build up a reputation online. Therefore, proper steps should be taken to monitor the reputation of the brand online.

If you are looking for brand management services in Delhi then, go for Digital Cappuccino, one of the leading digital marketing agencies in Delhi providing the best digital marketing services in Delhi.

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Important Things about Google’s Mobile-First Indexing Update

It was just a matter of time and it has finally come into being! Mobile phone internet usage has finally overtaken the traditional desktop or PC. Whenever a person is even remotely bored, he/she just pulls out the cell phone from the pocket. It’s not possible to live without one! No matter what place you are in if you have free time your phone is there for you with endless entertainment. You can read articles, watch videos, send emails, and play online games and what not.

When Google identified this trend it steadily started working towards it and announced that they are going to be making some important modifications to reflect the same. It started updating its algorithms to better your mobile web browsing experience. Eventually, after a number of experiments and tests, Google came out with Mobile-First Indexing. (The index will now be based on the mobile version of your website, whilst Google used to index the desktop version of the website).

So, Let’s Learn In Detail What Is Mobile-First Indexing?

To state in very simple terms until now your fair share of web traffic was suffering when the desktop version of websites was used in mobile devices because Google’s ranking systems were basically based all over the desktop. But, now mobile-first indexing is going to pay-off the sites that make mobile devices their primary concern with brawny search rankings and the traffic that goes along with these sites.

Why Is Mobile-First Indexing so Important?

The dog is man’s best friend! This phrase seems to lose its relevance over the years and it would not be wrong to say that a mobile phone is man’s best friend! Ever since the first smartphones came out in the market it was likely that this technology is here to stay. The human race has been splurging more and more time over the internet, and the mobile phones have been their true companions to serve this purpose. Hence, Google understood that it’s time to emphasize mobile web browsing experience. That’s where they are going to induce the most of the search revenue. Hence, it started moving the sites that follow best practices for the mobile-first experience.

How Does Google’s Mobile-First Indexing Affect Your Site?

Previously, Google has always indexed your website based on your desktop web browsing experience and the content that breathes on it. Now, if you have a website that exhibits the same content over both desktop and mobile, you are good to go! Meaning thereby, if your mobile website lists exactly the same contents as on the desktop version, and the site has a mobile responsive design then it is totally fine. However, if you have a completely opposite situation when a shift to the mobile-first index will take place your site will observe a negative effect on rankings.

Don’t be frightened!

There’s nothing to panic about the transformation as Google is doing a great work by bringing out mobile-first index gradually in bits and pieces in a manner that doesn’t affect non-mobile friendly websites instantly. But you should obviously fear a little and start designing a mobile-friendly website that is easy to navigate and load with the same content as on your desktop website.

When you are looking for best mobile responsive website design services in Delhi then, go for Digital Cappuccino. One of the leading digital marketing companies in Delhi providing affordable responsive web design and SEO services.

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Crucial Things to Be Kept In Mind While Choosing Domain Names for Good SEO

As a startup, one has to focus on multiple things. But there are some crucial things to be kept in mind to step forward towards success which includes the selection of the domain name of their website and their SEO strategy.

Domain Name:

The name of your startup is sometimes the only impression one could find on the internet. So, it is important to keep in mind that the name you are giving to your brand is unique and has a sensible extension. A domain name should be short, simple and more descriptive.

The domain name should be the same as your brand name. If it is different, it becomes difficult for the audience to identify and remember you and your brand. Searching a brand website by its own name is much easier. The domain name has to be chosen appropriately as it represents and reflects your brand. There are some complexities involved with acquiring the domain.

The online impression or overall reputation of any business has a major role of SEO in it.

Choice of Keywords:

Once the domain name is selected, one has to focus on the right choice of keywords. Long-tailed keywords help in keeping the ranking of the brand/product high. The keywords that the brand choose should be based on the researches they do keeping in mind what people search on the internet and what all they are interested in related to their brand.

SEO Content:

Content helps in gaining SEO traffic and not only this; it builds the brands recognition with time. The website of your brand helps to make people aware of the content available on it which is relevant to the industry and also informs them time to time and keep them updated. Therefore, it is also important to put latest and fresh content on the website as it benefits the startup in the long run.

Link Building:

Link building is important in SEO campaign. The more qualitative link building is, the more Google search engine will push your brand to higher ranking through keywords and increase the visibility of the brand/product.

Startups put in their 100% efforts in branding and increasing the reach of their product but they don’t give much importance to good SEO and right domain name. As soon as they start focusing on this, they move one step forward towards success as the idea to reach more people is accomplished.

For the best SEO service providers in Delhi contact Digital Cappuccino, one of the leading award-winning digital marketing companies in Delhi. Contact now for best quotes!

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Digital Marketing v/s Traditional Marketing Which One Is Better

There was a time when the internet’s presence was not seen anywhere. The medium for promotions and advertisements were newspapers, radio, magazines, billboard ads, door to door sales etc. These are the traditional or the physical ways of marketing. Newspapers, magazines, and billboards are still successful for promotions but are often used by middle-aged people than the younger generation.

The best use of internet done today is in the marketing of the products digitally and advertising it in such a way that it is reached to the consumers in the best possible way. Digital marketing includes platforms like Facebook, Twitter, Instagram, Business networking sites like LinkedIn, emails etc.

Traditional v/s Digital Marketing:

Cost:

As far as the cost part is concerned, newspaper, magazine, billboard ads involve a large amount of cost whereas digital or online marketing is cost effective and is the best medium used by young entrepreneurs to promote their brand or business.

Effectiveness:

Different forms of businesses use different forms of marketing. If the product is for the people above the age of 30, people prefer to do traditional marketing whereas if the product is for the young generation, digital marketing is given preference but since everyone is becoming active online digital marketing has become more versatile than traditional marketing. Ads on social media if run strategically can be more effective than the ads given in print media.

Brand Development:

Online marketing gives rise to brand awareness and brand development as compared to traditional marketing. Newspaper or magazine ads take up a small column but online advertising can be done by creating a whole website of the brand which can reveal more features. Therefore, through online marketing, publicity can be done easily and in a better way.

Customer reach and interaction:

Digital marketing has a clear advantage over traditional marketing in this case. In digital marketing, you can reach a wide range of people and you can also select from which age group, area or interests the audience has to be targeted for your product’s branding. And when the interaction part comes in, the traditional way of marketing is a one-way street whereas in digital marketing both the business owner as well as the customer is involved.

Both digital and traditional marketing has their strengths and weaknesses. But when it comes to winning, digital marketing leaves no stone unturned. Therefore, it can be concluded that online marketing is easier, cheaper, gives real-time results, helps in brand awareness, helps in reaching more number of people and can yield a higher return on Investment if done appropriately and therefore is a better form of marketing as compared to traditional.

If you are also looking for the best digital marketing agency in Delhi then, go for Digital Cappuccino one of the leading award-winning digital marketing agency in Delhi providing the best digital marketing services at affordable cost.

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