Digital Marketing v/s Traditional Marketing Which One Is Better

There was a time when the internet’s presence was not seen anywhere. The medium for promotions and advertisements were newspapers, radio, magazines, billboard ads, door to door sales etc. These are the traditional or the physical ways of marketing. Newspapers, magazines, and billboards are still successful for promotions but are often used by middle-aged people than the younger generation.

The best use of internet done today is in the marketing of the products digitally and advertising it in such a way that it is reached to the consumers in the best possible way. Digital marketing includes platforms like Facebook, Twitter, Instagram, Business networking sites like LinkedIn, emails etc.

Traditional v/s Digital Marketing:

Cost:

As far as the cost part is concerned, newspaper, magazine, billboard ads involve a large amount of cost whereas digital or online marketing is cost effective and is the best medium used by young entrepreneurs to promote their brand or business.

Effectiveness:

Different forms of businesses use different forms of marketing. If the product is for the people above the age of 30, people prefer to do traditional marketing whereas if the product is for the young generation, digital marketing is given preference but since everyone is becoming active online digital marketing has become more versatile than traditional marketing. Ads on social media if run strategically can be more effective than the ads given in print media.

Brand Development:

Online marketing gives rise to brand awareness and brand development as compared to traditional marketing. Newspaper or magazine ads take up a small column but online advertising can be done by creating a whole website of the brand which can reveal more features. Therefore, through online marketing, publicity can be done easily and in a better way.

Customer reach and interaction:

Digital marketing has a clear advantage over traditional marketing in this case. In digital marketing, you can reach a wide range of people and you can also select from which age group, area or interests the audience has to be targeted for your product’s branding. And when the interaction part comes in, the traditional way of marketing is a one-way street whereas in digital marketing both the business owner as well as the customer is involved.

Both digital and traditional marketing has their strengths and weaknesses. But when it comes to winning, digital marketing leaves no stone unturned. Therefore, it can be concluded that online marketing is easier, cheaper, gives real-time results, helps in brand awareness, helps in reaching more number of people and can yield a higher return on Investment if done appropriately and therefore is a better form of marketing as compared to traditional.

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