It was just a matter of time and it has finally come into being! Mobile phone internet usage has finally overtaken the traditional desktop or PC. Whenever a person is even remotely bored, he/she just pulls out the cell phone from the pocket. It’s not possible to live without one! No matter what place you are in if you have free time your phone is there for you with endless entertainment. You can read articles, watch videos, send emails, and play online games and what not.
When Google identified this trend it steadily started working towards it and announced that they are going to be making some important modifications to reflect the same. It started updating its algorithms to better your mobile web browsing experience. Eventually, after a number of experiments and tests, Google came out with Mobile-First Indexing. (The index will now be based on the mobile version of your website, whilst Google used to index the desktop version of the website).
So, Let’s Learn In Detail What Is Mobile-First Indexing?
To state in very simple terms until now your fair share of web traffic was suffering when the desktop version of websites was used in mobile devices because Google’s ranking systems were basically based all over the desktop. But, now mobile-first indexing is going to pay-off the sites that make mobile devices their primary concern with brawny search rankings and the traffic that goes along with these sites.
Why Is Mobile-First Indexing so Important?
The dog is man’s best friend! This phrase seems to lose its relevance over the years and it would not be wrong to say that a mobile phone is man’s best friend! Ever since the first smartphones came out in the market it was likely that this technology is here to stay. The human race has been splurging more and more time over the internet, and the mobile phones have been their true companions to serve this purpose. Hence, Google understood that it’s time to emphasize mobile web browsing experience. That’s where they are going to induce the most of the search revenue. Hence, it started moving the sites that follow best practices for the mobile-first experience.
How Does Google’s Mobile-First Indexing Affect Your Site?
Previously, Google has always indexed your website based on your desktop web browsing experience and the content that breathes on it. Now, if you have a website that exhibits the same content over both desktop and mobile, you are good to go! Meaning thereby, if your mobile website lists exactly the same contents as on the desktop version, and the site has a mobile responsive design then it is totally fine. However, if you have a completely opposite situation when a shift to the mobile-first index will take place your site will observe a negative effect on rankings.
Don’t be frightened!
There’s nothing to panic about the transformation as Google is doing a great work by bringing out mobile-first index gradually in bits and pieces in a manner that doesn’t affect non-mobile friendly websites instantly. But you should obviously fear a little and start designing a mobile-friendly website that is easy to navigate and load with the same content as on your desktop website.
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