As a startup, one has to focus on multiple things. But there are some crucial things to be kept in mind to step forward towards success which includes the selection of the domain name of their website and their SEO strategy.
Domain Name:
The name of your startup is sometimes the only impression one could find on the internet. So, it is important to keep in mind that the name you are giving to your brand is unique and has a sensible extension. A domain name should be short, simple and more descriptive.
The domain name should be the same as your brand name. If it is different, it becomes difficult for the audience to identify and remember you and your brand. Searching a brand website by its own name is much easier. The domain name has to be chosen appropriately as it represents and reflects your brand. There are some complexities involved with acquiring the domain.
The online impression or overall reputation of any business has a major role of SEO in it.
Choice of Keywords:
Once the domain name is selected, one has to focus on the right choice of keywords. Long-tailed keywords help in keeping the ranking of the brand/product high. The keywords that the brand choose should be based on the researches they do keeping in mind what people search on the internet and what all they are interested in related to their brand.
SEO Content:
Content helps in gaining SEO traffic and not only this; it builds the brands recognition with time. The website of your brand helps to make people aware of the content available on it which is relevant to the industry and also informs them time to time and keep them updated. Therefore, it is also important to put latest and fresh content on the website as it benefits the startup in the long run.
Link Building:
Link building is important in SEO campaign. The more qualitative link building is, the more Google search engine will push your brand to higher ranking through keywords and increase the visibility of the brand/product.
Startups put in their 100% efforts in branding and increasing the reach of their product but they don’t give much importance to good SEO and right domain name. As soon as they start focusing on this, they move one step forward towards success as the idea to reach more people is accomplished.
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