It is observed that people
believe in the word of mouth and recommendations from the third party these
days rather than the brand itself. Businesses spend a lot of time and money on
content creation and distribution and still are not able to reach maximum
people. Influencer marketing can perform both these tasks of creating and
distributing the content in a cheaper, more engaging and effective way that
could help the businesses to grow. Therefore it is important for businesses to
run their influencer campaigns to increase their revenue.
First, they have to decide the
goal of their campaign. It can be to increase the reach, drive leads, increase
SEO traffic or to improve the followers. When the goal is set up in mind, it becomes easy to execute the
strategy for the business.
Once the goal is set, it’s
important to do considerable research to choose the right social media platform
where you believe your customer will spend his maximum amount of time. It
completely depends on your type of business whether it is suitable to be
promoted on platforms like LinkedIn or it needs attention from the public through Facebook
and Instagram etc.
Next is to choose the right
influencers who have a solid reputation and followers on social media and have
the credibility to recommend and influence your brand. A blogger sharing their
opinion about your brand and recommending people to use your products and
services is more helpful and effective rather than promoting the brand
yourself.
After choosing the right
influencers, one has to find ways to engage with them, build up a relationship
with them, ask them to run campaigns on your product and also recommend your
products to the audience. One thing that should be kept in mind is that it
should be beneficial for both, the brand as well as the influencer. An
influencer who is benefitted will put in extra efforts to make your brand more
famous and successful.
The work is not over yet! The
most important is to manage and monitor the success achieved through influencer
marketing to work on your areas of improvement which can lead to a 10 times increase in revenue.
